Treehugger
Switch Fresh has invented a refillable, reusable stick
Switch Fresh wants to change the way you buy deodorant. This brand-new company, which is still in fundraising mode, has come up with an ingenious design for a reusable and refillable deodorant bottle. After buying the bottle, all you’ll ever need are replacement cartridges, which come in a various formulas, scents, and sizes.
Ad Age
Switch Fresh deodorant from Dwyane Wade's cousin Antoine Wade has refillable packaging
NBA star Dwyane Wade has been a pitchman for Unilever's Dove Men+Care, but now his cousin Antoine Wade is leaning on his support to launch a rival deodorant product with a unique twist -- refillable containers. Switch Fresh, which uses replaceable deodorant cartridges, is an "eco-friendly" design that's an alternative to what the brand says are the 800 deodorant packages an average person will throw away in a lifetime. The product was born from a brainstorming session with Dwyane, said Antoine, in a statement. For now, Unilever and other titans of deodorant probably have nothing to fear, as Switch Fresh is just starting out with an Indiegogo fundraising effort -- albeit backed by some cool product shots.
Happi
Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent
Answering a basic hygiene need, the AP/deo category moves steadily along by offering pleasant scents in utilitarian packaging designed to get the job done. But a Chicago-based start-up is out to change all that with new option that meshes personalization, sustainability and style. CEO Antoine Wade has designed and patented Switch Fresh, billed as the world’s first reusable deodorant bottle that reduces plastic waste and “inspires individuality with unisex scents and personalized designs.”
Cosmetics Design
Is there room for innovation in the deodorant category?
Natural, niche, and startup personal care brands regularly advance new deodorant formats and formulations. Among the latest attempts to disrupt the deodorant market is Switch Fresh, a patented redesign of the conventional container that could significantly reduce post-consumer waste.
Switch Fresh deodorant is the first product from The Future of Fresh, a company founded by Antoine Wade. “Deodorant is used by nearly everyone on the planet,” says Wade in a press release announcing the new product. “But, with a product so well known and used, there hasn't been any real innovation in the industry, so I really wanted to put a cool spin on something we use every day,” he explains.
Chicago Tribune
Refillable deodorant? Dwyane Wade's cousin is crowdfunding a product with less waste
Antoine Wade thinks he can smell success — coming in the form of deodorant. And more novel, a way to swap scents and reduce waste.
Wade launched an Indiegogo Thursday for Switch Fresh, a deodorant product that gets away from traditional twist-up stick packaging.
LPD News
Switch Fresh has invented a refillable, reusable deodorant stick
It might not be zero waste, but it’s 96 percent plastic reduction and we really like that!
Switch Fresh wants to change the way you buy deodorant. This brand-new company, which is still in fundraising mode, has come up with an ingenious design for a reusable and refillable deodorant bottle. After buying the bottle, all you’ll ever need are replacement cartridges, which come in a various formulas, scents, and sizes.
Sweet
One way to make your deodorant a lot better
Switch Fresh, a new deodorant concept by Antoine Wade, NBA player Dwayne's cousin, combating a huge problem: waste in the beauty and grooming industries.
Chicagolnno
Switch Fresh has a new, sustainable take on deodorant
How a brainstorming session with Dwyane Wade led to this entrepreneur's new product. Local entrepreneur Antoine Wade aims to disrupt deodorant, with a sustainable take on underarm hygiene.
Black Main Street
Antoine Wade and Switch Fresh aims to change the way we look at deodorant
How a brainstorming session with Dwyane Wade led to this entrepreneur's new product. Local entrepreneur Antoine Wade aims to disrupt deodorant, with a sustainable take on underarm hygiene.
Shoppe Black
Switch Fresh: The patented deodorant from Dwayne Wade's cousin
Antoine Wade, founder of Switch Fresh, has produced the world’s first replaceable deodorant. This patented product reduces plastic waste and is an eco-friendly alternative to the hundreds of deodorant bottles the average person will dispose of in their lifetime.
Madamenoire
Dwyane Wade's cousin launches World's first refillable unisex deodorant Switch Fresh
Refillable deodorant? Why didn’t someone think of this eco-friendly product sooner? Well, Antoine Wade, cousin of NBA star Dwyane Wade, finally has, launching Switch Fresh, a brand of unisex deodorants that allows you to refill the deodorant container when you’re finished with the stick. And Wade has launched an IndieGoGo campaign to raise funds for the new venture.
Atlanta Black Star
Chicago CEO launches First Replaceable Deodorant, eliminating 96 percent of plastic waste
Purchase. Use. Discard. Repeat.
That’s usually how it goes with personal care staples like cologne, toothpaste and that cute new makeup palette from Sephora you just had to have. But budding Chicago businessman Antoine Wade soon realized how wasteful and environmentally unfriendly the personal care industry can be, particularly when it comes to deodorant. So, he did something about it.
The Network Journal
Introducing Switch Fresh, the first-ever refillable deodorant
Antoine Wade has come up with a product idea whose time is well overdue. He’s created a refillable deodorant that is not only eco-friendly but fashionable. It’s called Switch Fresh, a brand of unisex deodorants that allows you to refill the deodorant container when you’re finished with the stick. And, by the way Antoine is a cousin of famous basketball star Dwyane Wade
